Shopper Marketing Manager

Founded in 2022, Create Wellness is redefining creatine for the modern consumer — starting with a first-of-its-kind creatine gummy and scaling rapidly into a high-growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category. We're hiring a Shopper Marketing Manager to own our retail activation function — bridging the gap between brand and retailer execution across Target, Vitamin Shoppe, Sprouts, GNC, Wegmans, and future partners This role is for someone who: • Lives at the intersection of brand and retail — and knows how to translate a campaign into a shelf moment • Thinks like an owner and operates like a builder • Is equal parts strategic and executional — equally comfortable in a buyer meeting and managing a creative brief • Understands the mechanics of retail activation: co-op, Roundel, Ibotta, Instacart, secondary placement • Wants to build the shopper marketing function at a brand that's scaling fast and investing meaningfully in retail What You'll Do Retail Activation & Calendar Ownership • Own Create's retail marketing and activation calendar across Target, Sprouts, GNC, Vitamin Shoppe, and Wegmans • Manage a dedicated retail marketing budget — planning, allocation, and ROI tracking • Build and execute programs across platforms such as Instacart, Ibotta, Aisle, and similar tools that drive trial and conversion • Identify and work with vendor partners to develop, launch, and execute secondary placement programs within retail partner stores and ecommerce platforms • Monitor competitive shopper marketing activity and identify opportunities for differentiation Brand & Retailer Partnership • Act as the strategic and executional bridge between retail sales and brand marketing teams • Translate national brand campaigns into retailer-specific activation programs • Build retailer presentations and co-op proposals that clearly demonstrate Create's investment in the partnership • Collaborate closely with the retail sales team on customer programs, partnerships, and in-store execution • Partner with retailer marketing and merchandising teams to execute secondary placement and digital merchandising programs Creative & Agency Management • Develop shopper-facing creative briefs and manage internal or external creative resources • Brief and manage agency or vendor partners to bring activation programs to life on time and on brand Requirements • 4-6 years of experience in shopper marketing, retail marketing, or trade marketing within CPG • Direct experience building and executing activation programs at Target • Hands-on experience with platforms such as Instacart, Ibotta, Aisle, or similar retail media tools • Experience managing a retail marketing budget with clear performance accountability • Strong cross-functional experience working across brand, creative, and sales teams • Familiarity with Target's retail media ecosystem including Roundel • New York-based or willing to relocate, comfortable working in-office regularly Nice to Have • Experience in the supplement, wellness, beauty, or food & bev category • Familiarity with Target's promotional model • Background managing creative agencies or internal design resources • Experience at a brand in the $50M-$300M revenue range Benefits • Competitive compensation and equity • Fully-paid health, dental, and vision insurance • 401K program • Manhattan office with a flexible hybrid setup and generous PTO