Assistant Brand Manager

Be at the forefront of the future of health and wellness while helping drive growth for one of our most dynamic brands - L'il Critters Kids' Vitamins. This role offers the opportunity to work in a fast-paced, entrepreneurial environment where innovation, ownership, and collaboration are key. The Assistant Brand Manager will support the strategic development, commercialization, and day-to-day management of the L'il Critters brand, including new product launches, packaging designs, licensing partnerships, and more. This role blends brand strategy, operations, analytics, product commercialization, and cross-functional leadership to drive growth and profitability. Responsibilities: • Support the development and execution of annual brand plans to drive growth and profitability for L'il Critters • Develop and enforce brand guidelines across all facets of marketing • Maintain brand price lists and internal systems with accurate SKU information • Manage product launches, from ideation to commercialization, including new item setup in internal systems and retailer portals, packaging, pricing, positioning, and go-to-market strategy • Build and manage cost of goods pricing spreadsheets; analyze margins and profitability • Support the development of sales sell-in materials including line review presentations and product spec sheets to support retail expansion and distribution gains • Lead cross-functional coordination across COGS, procurement, regulatory, operations, inventory planning, and sales teams • Conduct sales analysis using POS, Nielsen, and internal data to identify trends and opportunities • Assist in monthly sales forecasting and inventory planning to ensure proper in-stock levels • Perform competitive analysis and monitor industry trends within kids vitamins • Review promotional programs to ensure alignment with financial objectives • Manage marketing content (social, website, digital assets) to ensure alignment with brand strategy • Manage day-to-day relationships with licensors including product updates, compliance with licensor guidelines, new item development, artwork/marketing approvals, royalty reporting and sales forecasting in licensor portals • Provide quarterly business review updates to licensors with information on performance of licensed business and key category dynamics • May assist in other activities including shopper, coupons, display support, etc. as needed Qualifications: • Bachelor's degree or equivalent experience required; MBA preferred • 2+ Years in Marketing (CPG, OTC, Cosmetics, Vitamins) preferred • Strong project management skills and communication skills (written, verbal, presentation, and interpersonal) • Familiarity with common consumer marketing research tools and techniques such as Nielsen or IRI data • Analytic & strategic thinking along with financial planning experience and creative thinking • Ability to understand how to identify/interpret trends • Problem solving/solution-oriented mindset • Advanced Excel and PowerPoint skills is a must We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more! We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses! Founded in 2011, Piping Rock Health Products has gone on to win Long Island's Top Workplaces Award 8 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success. We are a drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines. Piping Rock Health Products, INC. is an Equal Opportunity Employer.