Strategic Marketing Manager, Data Centers

Strategic Marketing Manager, Data Centers Salary: $142,500 to $228,000 per year, eligible for short‑term incentive plan/annual bonus. Benefits include life insurance, parental leave, paid holidays, short‑term disability, long‑term disability, 401(k), employee discount. Location: United States, New Jersey. Posted: May 20, 2026 About ABB ABB helps industries run leaner and cleaner. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. This position reports to: Industries and Channel Marketing Manager Your role and responsibilities As Strategic Marketing Manager, Data Center, you will lead market‑driven growth initiatives for the U.S. data center market. You will define and activate strategic marketing programs aligned with ABB Electrification’s strategy, positioning ABB as a trusted technology partner. This cross‑functional role works closely with commercial, product, marketing, strategy teams and external industry stakeholders. Success requires market insight, strategic thinking, and ability to translate business strategy into impactful marketing execution and storytelling. Location: hybrid out of the Cary, NC office or full‑remote in the United States. Key Responsibilities • Strategic marketing leadership – develop segment‑specific strategies for the U.S. data center market, translating long‑term business priorities into clear go‑to‑market plans and measurable campaign objectives. • Market and competitive intelligence – deliver data‑driven insights on customer needs, technology trends, regulatory factors, and competitor activity to guide strategic decisions and identify emerging opportunities. • Integrated marketing execution – lead cross‑functional campaign planning and activation, ensuring consistent messaging, strong value propositions, and alignment across digital, events, content, and partner channels. • Industry engagement and thought leadership – elevate ABB’s presence in the data center ecosystem through industry participation, speaking engagements, and thought‑leadership initiatives that strengthen brand positioning. Qualifications • Bachelor’s degree in Business, Marketing, Engineering, or related field and 12+ years of experience in electrification, power, digital infrastructure, or related industries, including marketing, product management or sales; or a Master’s degree with 10+ years of relevant experience. • Experience in the data center or digital infrastructure market (hyperscale, colocation, enterprise, or mission‑critical facilities), specifically within the U.S. market. • Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution. • Demonstrated ability to work effectively across multiple functions and influence without direct authority. • High say/do ratio – sets clear commitments and delivers results with consistency and credibility. • Strong analytical, communication, and executive‑level presentation skills. • Ability to travel up to 30% within the U.S. Benefits Summary for eligible US employees • Health, Life & Disability – Choice between two medical plan options: A PPO plan called the Copay Plan or a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan. • Choice between two dental plan options: Core and Core Plus. • Vision benefit. • Company paid life insurance (2X base pay). • Company paid AD&D (1X base pay). • Voluntary life and AD&D—100% employee paid up to maximums. • Short Term Disability—up to 26 weeks, Company paid. • Long Term Disability—60% of pay, Company paid. Ability to "buy-up" to 66 2/3% of pay. • Supplemental benefits—100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance). • Parental Leave—up to 6 weeks. • Employee Assistance Program. • Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption. • Employee discount program. Retirement • 401(k) Savings Plan with Company Contributions. • Employee Stock Acquisition Plan (ESAP). Time off • ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time‑away policy. While base salary is determined by the successful…