Senior Manager, Marketing (Paid, SEO, Affiliate)

The Senior Manager of Marketing will lead the planning, execution, and optimization of our digital marketing efforts, with a focus on paid media, search engine optimization (SEO), and affiliate partnerships. The ideal candidate combines analytical rigor with creative thinking and has a proven track record of driving measurable results across digital channels. Key Responsibilities: Paid Marketing • Develop and execute paid media strategies across channels (Google Ads, social media, display, retargeting) • Optimize campaigns for ROI, conversion rates, and customer acquisition cost (CAC) • Collaborate with creative and content teams to produce compelling ad copy and visuals SEO • Lead organic search strategy to improve rankings, traffic, and conversions • Conduct keyword research, competitive analysis, and technical SEO audits • Collaborate with content, product, and web teams to implement SEO best practices Affiliate Marketing • Build and manage relationships with affiliate partners to drive revenue growth • Develop incentive programs, track performance, and optimize affiliate campaigns • Monitor and report on affiliate KPIs and ROI Analytics & Reporting: • Establish performance KPIs and dashboards for paid, SEO, and affiliate channels • Provide actionable insights to guide strategy and budget allocation Team Leadership & Collaboration • Mentor and manage a small team of marketing specialists or coordinators • Collaborate cross-functionally with Product, Sales, and Creative teams Qualifications: • Bachelor’s degree in Marketing, Business, or a related field (MBA preferred) • 7+ years of experience in digital marketing, including paid media, SEO, and affiliate marketing • Proven track record of managing campaigns with significant budget responsibility • Strong analytical skills and experience with marketing analytics tools (Google Analytics, SEMrush, Ahrefs, etc.) • Excellent project management and communication skills • Ability to think strategically while executing tactically in a fast-paced environment