Creative Director-Health & Wellness

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based) Stonehenge Health is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life’s meaningful moments. Hi-Altitude Brands is seeking an exceptional Creative Director (art/design) to lead the creative function for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people feel their best, so they can fully enjoy life’s meaningful moments. This is a CMO direct report with a focused mandate: own creative quality and consistency across all channels, balancing brand-building with measurable performance outcomes. Hi-Altitude has built a successful DTC business through disciplined performance marketing. The Creative Director leads the centralized creative function that serves brand awareness, paid acquisition, lifecycle, and on-site conversion, ensuring every asset advances both brand equity and revenue performance. Requirements Creative Strategy and Direction • Translate the CMO’s brand strategy and positioning into actionable creative direction across all channels • Set visual direction for brand, performance, and web environments • Balance brand-building (long-term equity) with performance-driven outcomes (immediate conversion) • Develop creative testing frameworks that drive measurable performance across paid, lifecycle, and on-site • Operate as the senior creative voice within the marketing organization Brand and Visual Identity • Own and maintain the Stonehenge Health brand identity across all customer-facing touchpoints • Develop and enforce style guides, visual standards, and brand guidelines • Ensure creative consistency across paid media, organic social, email, packaging, and website • Partner with the CCO on joint approval gates for brand-facing creative • Partner with the VP of Brand on visual direction for organic content and influencer creative Performance Creative • Oversee the Performance Design Manager and team in producing high-volume ad and lifecycle creative • Maintain testing cadence and iteration cycles informed by performance data • Ensure performance creative meets channel-specific KPIs while protecting brand consistency • Partner with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback loops Web and E-commerce Design • Oversee the design team in producing landing pages, PDPs, site UX, and conversion-focused work • Partner with the Head of CRO on the on-site testing roadmap and design execution • Partner with the Head of Ecommerce on site merchandising and storefront design Creative Operations • Oversee the Creative Operations Manager in owning end-to-end pre and post production for photo and video assets • Build SLA frameworks and intake processes for creative requests across all channels • Manage creative team capacity against demand from brand, performance, and ecommerce • Scale internal video and post-production capacity to reduce reliance on external partners • Oversee the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities Team Leadership • Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions • Direct reports span the Senior Creative Lead, Performance Design Manager, Creative Operations Manager, and design Independent Contributors (ICs) across Brand/Core and Web/E-commerce sub-teams • Hire and onboard additional creative team members as the function scales • Establish performance standards, KPIs, and development plans • Foster a culture of creative excellence, rigorous thinking, and high-output iteration Cross-Functional Partnership • Report to the CMO and operate as the centralized creative authority across all channels • Partner with Copy Director, Director of Product Marketing, Consumer Insights Lead, VP of Brand, and Head of Content on the cross-functional work that drives creative performance • Partner with VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on creative supporting growth and conversion • Coordinate with CCO on joint approval of brand-facing creative Required Qualifications • 10+ years in creative leadership at DTC consumer brands, with 5+ years at Director or above • Built and led centralized creative teams of 8+ across multiple sub-functions (brand, performance, web) • Deep expertise in both brand-building and performance creative, with a portfolio that demonstrates both • Hands-on experience with performance creative across Meta, TikTok, Google, YouTube, native, and email/SMS • Strong understanding of testing and iteration cycles in DR and performance environments • Proven ability to ship high-volume creative output without sacrificing quality • Experience partnering with performance marketing, CRO, and ecommerce functions in high-velocity environment • Health, wellness, beauty, or consumables industry experience preferred • Fluent across the standard creative tooling stack (Adobe Creative Suite, Figma) and DTC platforms (Klaviyo, Shopify, or comparable) • Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred Key Qualities • Visual leader who can also lead and develop a creative organization, not just manage it • Performance-driven; understands creative as a primary growth lever, not just a brand asset • Builder mentality; comfortable scaling a creative function inside a fast-growing DTC business • Strong cross-functional collaborator who can partner effectively with brand, copy performance, and CRO • Quality-obsessed; understands that creative excellence and performance discipline must coexist • Thrives in a fast-moving, remote-first environment with a lean leadership structure Benefits • Competitive salary:$175,000 - $200,000 (based on experience) • Fully remote position • Flexible time off + 9 annual company-paid holidays • Your Birthday is a paid vacation day (celebrate yourself!) • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees • 100% company-paid Life Insurance and Short-Term Disability Coverage • Pet insurance • 3% employer contributions to 401(k) - no match required • Matching charitable contributions up to $2,500/year • $1,200/annual Work From Home (WFH) stipend • Free monthly employee product samples and team discounts • Employee Referral Program • Professional development fund for employees (we love learning) • Employee recognition and rewards program • Calm app subscription • Fun company gatherings and a genuinely supportive team culture • A healthy respect for work/life balance Stonehenge Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, welcoming environment for all.