Marketing Manager

About The Company Myriad Genetics is a leading healthcare company dedicated to improving health through innovative genetic testing and precision medicine solutions. With a strong focus on hereditary cancer, the company develops and commercializes diagnostic tests that help identify individuals at increased risk for various hereditary conditions. Committed to advancing scientific understanding and clinical utility, Myriad Genetics collaborates with healthcare professionals worldwide to deliver personalized insights that enable proactive health management. The organization values diversity, inclusion, and a culture of continuous learning, striving to make a meaningful impact on patient outcomes and healthcare delivery. About The Role The Marketing Manager, Hereditary Cancer at Myriad Genetics is a strategic and execution-oriented role responsible for leading downstream marketing initiatives targeted at genetic experts and healthcare providers. This position involves developing and implementing comprehensive marketing strategies for Myriad’s Hereditary Cancer portfolio, including products like MyRisk and RiskScore. The role requires translating clinical evidence, clinical utility, and value propositions into compelling marketing campaigns across multiple channels to increase awareness, educate, nurture, and convert target audiences. The successful candidate will operate at both strategic and tactical levels, ensuring alignment with product development, regulatory standards, and market needs in a highly regulated diagnostics environment. This role also involves close collaboration with cross-functional teams to ensure field readiness, optimize marketing performance, and support product launches and expansions. Qualifications Bachelor’s degree in marketing, life sciences, biology, business, or related field; advanced degree preferred 5–7+ years of experience in healthcare, diagnostics, life sciences, or pharmaceutical marketing Proven experience launching healthcare products with accountability for downstream marketing execution Experience in genetics/genomics, oncology, or diagnostics industry strongly preferred Ability to translate complex clinical and scientific concepts into clear, compelling marketing materials Experience working in a regulated healthcare environment with cross-functional teams Responsibilities Own and execute downstream marketing strategy and activation for the genetic expert customer segment, focusing on MyRisk and RiskScore products Develop and translate positioning, messaging frameworks, and value propositions into creative collateral and campaigns across owned, earned, and paid channels Lead the development and implementation of integrated marketing plans covering awareness, education, nurture, and conversion stages Manage launch timelines, milestones, and commercial readiness plans to ensure successful product introductions and expansions Optimize marketing efforts based on field feedback, performance metrics, and market dynamics Partner with cross-functional teams including Marketing, Product, Sales, Medical Affairs, and Communications to ensure field readiness and effective adoption of marketing initiatives Develop sales tools, training materials, and customer-facing assets that communicate the clinical utility of Myriad’s products Establish feedback mechanisms with field teams to continuously improve messaging and marketing materials Gather and analyze customer insights, market trends, and competitive intelligence to inform strategy and optimize marketing efforts Track and report on marketing performance metrics, applying insights to refine tactics and channel strategies Coordinate with internal and external stakeholders to ensure cohesive and timely execution of marketing initiatives Benefits Competitive salary and performance-based incentives Comprehensive health, dental, and vision insurance plans Retirement savings plans with company match Flexible work arrangements including remote work options Professional development and continuous learning opportunities Generous paid time off and holiday leave Employee wellness programs and resources Equal Opportunity Myriad Genetics is an equal opportunity employer that values diversity and inclusion. We prohibit discrimination and harassment based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy, disability, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations to support applicants and employees’ religious practices, mental health, and physical disabilities, ensuring a fair and inclusive workplace for all.