Strategic Sales & Marketing Leader for a Premier Resort

OverviewThe Senior Director of Sales & Marketing provides strategic leadership and oversight for all sales, marketing, communications, and special events functions at OWA Parks & Resort. This role is responsible for driving attendance, revenue, and brand growth across the resort, its owned companies, and tenant businesses through integrated strategies, strong leadership, and cross‑functional collaboration.Serving as a senior advisor to property leadership, the Senior Director aligns departmental strategy with business objectives, oversees key budgets, and ensures that sales, marketing, and events efforts operate cohesively to support OWA’s position as a premier regional destination.ResponsibilitiesSet the overall sales, marketing, and special events strategy for OWA Parks & Resort, aligning departmental goals with property‑wide business objectivesProvide leadership and oversight to direct reports, including marketing, sales, and special events teams, fostering a culture of accountability, collaboration, and performanceOversee the development and execution of integrated marketing, sales, public relations, and special events initiatives that drive attendance, awareness, and revenueCollaborate closely with the OWA Property Manager and executive leadership to support long‑term planning, business development, and brand positioning initiativesEnsure consistent communication and alignment among marketing, sales, operations, and guest experience teamsMaintain and enforce OWA’s brand standards and creative direction across all marketing channelsCoordinate and oversee relationships with creative agencies, contract vendors, and outside consultants supporting OWA’s in‑house marketing and design teamsStrengthen relationships with internal business units, tenant partners, community leaders, tourism organizations, and regional stakeholdersOversee annual sales and marketing budget planning and execution, ensuring effective allocation of resources and strong return on investmentMonitor performance metrics, sales results, campaign effectiveness, and event outcomes, using data to inform strategy adjustmentsIdentify opportunities for positive earned coverage highlighting OWA’s entertainment, cultural, and community impactProvide strategic guidance to OWA owned businesses and tenants on public messaging, communications, and reputation managementSupports executive leadership with crisis communication response efforts as neededPerform other duties as assignedQualificationsBachelor’s degree in Marketing, Communications, Public Relations, or a related field required; master’s degree preferredMinimum fifteen (15) years of progressive leadership experience, with at least seven (7) years in a senior‑level role overseeing sales and marketing within a hospitality, entertainment, or tourism businessProficiency in Microsoft Office Suite, project management systems, and marketing software platforms is requiredStrong executive leadership skills with the ability to guide teams and influence cross‑functional stakeholdersExperience coordinating relationships with creative agencies, marketing vendors, and public relations firms, including contract oversight and project managementProven experience managing large budgets and complex, multi‑channel initiativesExcellent communication, strategic planning, and decision‑making abilitiesAbility to operate effectively in a fast‑paced, event‑driven environmentFlexibility to work evenings, weekends, and holidays as needed to support major events, launches, or business needsExcellent writing, editing, and verbal communication skillsHighly organized, detail‑oriented, and able to manage multiple projects and deadlines in a fast‑paced environmentTravelYes; some travel required.Interested applicants can apply directly to www.visitowa.com/employment.Equal Opportunity EmploymentEqual Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.#J-18808-Ljbffr