Creative Director

Creative Director Company: Matter (matterformula.com) Location: NYC / Miami Reports to: Founding Team About Matter Matter is building the future of human health and performance. With AI-driven intelligent nutrition we combine precision-crafted meals, health technology, and personalized insights to help people achieve their health goals and perform at their best. Live longer, healthier, and happier with Matter. Role Overview We’re looking for a Creative Director to own Matter’s brand vision and voice across every grid post, Instagram reel, social platform and creator relationship. This role is the big-picture mind behind our owned brand and social presence and the connective tissue that keeps a growing roster of part-time creators, contractors, and influencers producing content that feels like one brand, not ten. You’ll set the content vision, then direct a team of platform specialists to execute it. You’ll also build and lead our influencer, UGC, ambassador, and affiliate programs. The bar is simple: every post, video, and partnership should feel unmistakably Matter: aspirational, credible, and worth sharing. You’ll work closely with the founding team to translate Matter’s story into content that drives awareness, community, and demand. Core Responsibilities Strategy & Brand Cohesion • Own the end-to-end social content strategy across all owned channels • Develop the big-picture content ideas, themes, and series that define Matter’s social presence • Set the editorial calendar, posting cadence, and platform-specific strategy • Act as the guardian of brand cohesion—ensuring tone, visuals, and messaging stay consistent so social never becomes a patchwork of disconnected posts • Partner with the founding team on brand voice, positioning, and campaign moments Owned Social Channels • Lead strategy and output across Instagram, TikTok, YouTube, X, and Reddit • Direct Instagram content spanning both lifestyle storytelling and design-forward content that showcases Matter’s technology • Build a TikTok presence that’s native, fast-moving, and culturally fluent • Oversee long-form YouTube content that goes deeper on Matter’s product, science, and story • Establish a credible point of view on X and Reddit that earns trust in communities that reward authenticity • Efficiently repurpose top-performing content to secondary channels (e.g., Facebook) without diluting quality Team & Workflow Management • Hire, manage, and direct a roster of part-time creators and contractors across platforms (lifestyle creators, graphic designers, video editors, platform specialists) • Funnel all content through a clear review and approval process so every creator is executing against one cohesive vision • Brief, coach, and give feedback that levels up the team’s output over time • Build scalable workflows, templates, and brand guidelines that let the team move fast without losing consistency Influencer & Creator Marketing • Own Matter’s influencer and creator strategy end to end • Build and scale a UGC engine across Instagram, TikTok, and YouTube, leveraging tools like Storytime to source and manage creators • Develop a brand ambassador program—a deeper, more committed tier than a standard affiliate • Launch and grow an affiliate creator program, enabling creators to build and monetize their own Matter meal plans • Negotiate, brief, and manage creator relationships to ensure on-brand, high-performing partnerships Data & Insights • Track engagement, growth, reach, and conversion across every channel and creator program • Use performance data and audience insights to sharpen content and reallocate effort • Report on what’s working, what’s not, and what’s next—and continuously iterate What We’re Looking For • 4–6+ years in social media and/or creator marketing, ideally in consumer, food, wellness, fitness, or lifestyle brands • A proven content strategist with strong creative instincts and a sharp eye • Experience managing creators, contractors, or small teams and getting consistent, on-brand output from them • Native fluency across Instagram, TikTok, YouTube, X, and Reddit—you understand what each platform rewards • Hands-on experience building UGC, influencer, ambassador, or affiliate programs • Obsession with brand cohesion and an allergy to off-brand, low-quality content • Comfortable operating in ambiguity, moving fast, and building from the ground up Why Matter • Own and define the social voice of a category-defining brand from day one • Build the team, systems, and programs behind Matter’s entire social and creator presence • Tight collaboration with the founding team • Competitive compensation + meaningful equity